The Smith Family Digital Strategy
The Smith Family is Australia’s largest national education-oriented charity, supporting disadvantaged Australian children to participate fully in their education.
Through benchmark research, stakeholder interviews, work-shopping and consultation, I developed a Digital Channel and Content Strategy and 3-Year roadmap of projects and tactics to meet the organisation’s key objectives.
- 10% uplift in overall engagement on Facebook
- Development of a new digital platform thesmithfamily.com.au