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The Smith Family Digital Strategy

The Smith Family is Australia’s largest national education-oriented charity, supporting disadvantaged Australian children to participate fully in their education.

Through benchmark research, stakeholder interviews, work-shopping and consultation, I developed a Digital Channel and Content Strategy and 3-Year roadmap of projects and tactics to meet the organisation’s key objectives.

The results:

  • 10% uplift in overall engagement on Facebook
  • Development of a new digital platform thesmithfamily.com.au