Challenged to grow National Australia Bank’s Facebook community, the idea was to run NAB Commentator, a user-generated Facebook competition leveraging the bank’s sponsorship of the Australian Football League.
I created the social activation strategy for the campaign including reporting and analysis as well as directing the design, development, and integration of the Commentator Facebook competition app.
- NAB doubled their Facebook community
- 100% positive sentiment in social media
- 70,000 organic views on YouTube
- Strengthened the partnership with the AFL