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Miele Global Brand Strategy

In order to consolidate its strategy and communicate consistency across markets around the globe including Europe, USA, Asia and Australia, Miele sought our strategic consulting to cement and implement this brand strategy.

I developed a new brand direction for Miele including a new global brand platform and recommendations for internal digital transformation within the business.

The results:

  • So far a new global brand campaign was recently launched worldwide.
  • Communications framework and implementation plan for local markets developed.