Work closely with you to identify your goals and objectives and define what success means to you.
Glean insights into the people you want to attract, and provide you with a clear roadmap of activity that helps you reach both them AND your goals.
Development of creative content, concepts, and solutions that deeply connect with your intended audience.
A glimpse of some of the work I’ve done.
My key skills and expertise in the following areas.
Content writing, producing, and strategy, tone of voice definition and guidelines, content planning.
Campaign, channel, content, social media, brand and experience strategy.
Social media strategy, content creation, guidelines development, analytics, insights and reporting.
Campaign planning, concept development, pitching and presentation of ideas.
Design thinking, user research, user persona development, user journey mapping.
Marketing strategy development, holistic digital business strategy and consulting.
Qualitative research, stakeholder consultation, surveys, Roy Morgan and Mintel research tools.
Web, mobile and responsive site strategy and planning.
Brand benchmark studies, Google Analytics, social media analytics.
Some of the brands I have been privileged to work with.